Hot 25 Travel Startups for 2024: Grazzy

Grazzy helps hourly employees make more money, access it the same day and save and spend in better ways.

By improving financial wellness for front line workers, Grazzy reduces the cost to recruit and retain talent at hotels, bars, restaurants and salons. Our extensible payments platform enables digital tipping, instant tip-outs and inclusive banking solutions, all built to scale with hospitality and services businesses of any size.

PhocusWire coverage

• Hotel Equities implements Grazzy digital tipping across properties
• Grazzy lands $4.25M for hospitality payment and tipping platform

Strategic goals for 2024

In 2024, the Grazzy team will grow to support the accelerating interest in digital tipping and same-day access to earnings.

Service workers at hotels, bars, and restaurants — even salons and car washes — are enjoying effective wage increases because their customers can use Grazzy to leave a tip when they don’t have cash. For businesses, better pay for staff means employees stay in roles longer, reducing the cost of recruiting and retention.  

Lessons learned since founding

Cash might be dying, but gratitude definitely isn’t. We’ve probably all been in a situation now where we want to give someone a tip, but we’re left patting our pockets and feeling a little guilty instead.

Grazzy enables digital tips in situations where you want to recognize someone’s effort to serve you. That’s important because service workers often depend on tips, but also because the gratitude that a tip represents connects us to the people who solve our problems.

On the more technical side, we’ve also learned that accepting tips is easy, but making the process really, really simple is the hard part. We have to solve problems around security, compliance, taxes and so much more, but doing so delivers huge value to the businesses that trust us to power digital tipping.

Grazzy makes it simple for customers to give a tip, simple for businesses to pay out to employees, and simple for employees to access and spend the money they earn. In turn, employees are earning more and staying at jobs longer, and businesses are spending less time and money trying to fill empty roles. And the rest of us don’t need to pat our pockets and apologize anymore — leaving a tip with Grazzy is simple.