Marketing

From Our Partners / Technology

Mews’ Valtr on a modern view of hospitality and driving guest loyalty

By PhocusWire | December 6, 2023

In a discussion in the PhocusWire studio at The Phocuswright Conference, Mews founder Richard Valtr shares his vision for hospitality and how it can become “the future of all real estate.” Read More

From Our Partners / Technology

Report: The modern merchandising imperative - why airlines have no time to waste

By Michelle Bruno | December 4, 2023

Find out what modern airline retailing looks like and how visuals, targeted messaging and differentiated choices can capture the attention of shoppers. Read More

News / Startups

Layla launches, receives €3M in seed funding

By Morgan Hines | November 30, 2023

The new app is an artificial intelligence-driven travel advisor that is meant to help users plan trips and book seamlessly. Read More

News / Technology

The effective use of data in travel marketing

By PhocusWire | November 30, 2023

Demi Horvat of AirDNA and Kurt Weinsheimer of Sojern speak at The Phocuswright Conference about how travel data informs better decision-making. Read More

News / Technology

Personalization, Web3, NFTs - how airline loyalty programs are evolving

By Linda Fox | November 28, 2023

Airlines are taking small steps to build in flexibility and make loyalty programs more appealing, but it's evolution rather than revolution. Read More

From Our Partners / Online

3 ways to elevate your hotel sales strategy for 2024

By Maria Taylor - Amadeus Hospitality | November 28, 2023

Technology and data are critical components to boosting hotel performance, and now is the time for hoteliers to solidify their strategies for the year ahead. Read More

News / Technology

Data Appeal acquires majority stake in travel insight firm Mabrian Technologies

By Linda Fox | November 22, 2023

The companies said the deal will lead to the creation of the “largest data intelligence company specializing in tourism in Europe.” Read More

Opinion / Online

Black Friday impact: Navigating travel trends

By Ana Carmona Lundy – Affilired | November 22, 2023

A strategic marketing campaign can unlock the opportunities Black Friday, Cyber Monday and Cyber Week present to the travel sector. Read More

News / Technology

Sprints, squads and small changes - how Skyscanner, Trivago view innovation

By Linda Fox | November 22, 2023

Skyscanner CEO John Mangelaars and Trivago CEO Johannes Thomas discussed innovation in travel metasearch, the impact of AI and improving the user experience. Read More

News / Technology

Destinations weigh up impact of AI

By Linda Fox | November 20, 2023

Sojern's State of Destination Marketing 2024 revealed that 49% of destination marketing organizations are expecting a significant impact from AI. Read More

News / Technology

Airbnb, Mondee moves signal role of acquisitions in travel's race for AI

By Morgan Hines & Linda Fox | November 17, 2023

Last week's acquisitions by Airbnb and Mondee reflect a business strategy of chasing speed as the travel industry heads enter the AI race. Read More

News / Online

How to capture Gen Z travelers’ interest on social media

By Morgan Hines | November 14, 2023

Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More

Interview / Startups

Hot 25 Travel Startups for 2024: BookingData

By PhocusWire | November 14, 2023

BookingData empowers third-party ancillary partners to present private, highly targeted ancillary offers directly to selected airline traveler profiles. Read More

Interview / Startups

Hot 25 Travel Startups for 2024: Direx

By PhocusWire | November 14, 2023

Direx is an all-in-one, cloud-based business management solution specifically designed for tourism and hospitality business owners in Africa. Read More

Interview / Startups

Hot 25 Travel Startups for 2024: Jerne

By PhocusWire | November 14, 2023

Jerne helps creators and experience providers navigate their commercial agreements, control and monetize their user generated content assets and track affiliate sales and marketing ROI. Read More

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