FEI on bringing the industry closer to equestrian sports

Equestrian events are complicated for its participants to attend, not least because of the equipment and the transportation of horses around the globe.

The Federation Equestre Internationale is the association that sits at the center of the sport, helping event organizers and riders (and their back-up teams and supporters) register and get to competitions.

Now the FEI is looking to work with the wider travel sector, especially through relationships with existing brands and using modern processes, to make the travel arrangements more efficient and valuable to members and participants.

Speaking at Phocuswright Europe 2018, FEI's Karim Lahleh speaks to PhocusWire about the ambitions of the organization to get find new partners and embrace technology.