Marketing

Interview / Startups

Hot 25 Travel Startups for 2024: Kabuk

By PhocusWire | November 14, 2023

Kabuk is a fast-growing fintech company in the travel space, operating a subscription type service we refer to as “HafH” - Home away from Home. Read More

Interview / Startups

Hot 25 Travel Startups for 2024: Turneo

By PhocusWire | November 14, 2023

Turneo is an e-commerce platform for hotels and other travel brands that want to offer experiences to their guests. Read More

News / Distribution

Expedia Group, Booking on coming together with “one voice” to support short-term rentals

By Mitra Sorrells | November 13, 2023

Expedia Group's Tim Rosolio and Booking.com's Ben Harrell spoke about working together to address regulatory challenges, the benefits that Google provides to the sector and strategies to drive more... Read More

From Our Partners / Online

How Allianz Partners and Delta collaborate to drive innovation and serve travelers

By Cathy Walsh | November 13, 2023

Executives from Delta Air Lines and Allianz Partners US explain how they work to ensure the aspects of awareness, education and decision-making are spread throughout the travel journey. Read More

News / Online

How influencer content is reaping rewards for travel companies

By Linda Fox | November 10, 2023

A study from Jerne, a platform connecting creators with experience providers, shows the results of a hosted influencer visit in terms of post engagement from fans and followers. Read More

From Our Partners / Technology

Try before you buy: How augmented reality can drive travel bookings

By Cathy Walsh | November 9, 2023

While traditional online travel marketing such as video targets a largely passive audience, augmented reality inspires engagement via immersive content worth sharing. Read More

From Our Partners / Online

Improve bookings with personalization: 3 strategies to try

By Amelia Woolard - Bloomreach | November 8, 2023

Travel businesses need to leverage automation and data in order to gain a deeper understanding of their customers and their travel preferences and then can use this information to create personalized... Read More

News / Online

Tripadvisor Q3 revenue up across all segments, most sharply for Viator

By Mitra Sorrells | November 6, 2023

Tripadvisor's total revenue in the third quarter of this year was $533 million, up 16% year over year, with nearly half of that revenue coming from Viator. Read More

Opinion / Online

Google Maps: A new direct channel for tour operators and activities

By Brennen Bliss – Propellic | November 6, 2023

Google Maps has been evolving to serve travelers and travel brands over the past few years, and its newest major update could lead to increased direct bookings for tour operators and activities. Read More

News / Online

Expedia ad concerns in search results raised in antitrust suit

By Linda Fox | November 3, 2023

Comments from Expedia Group chair Barry Diller have surfaced during the Google antitrust trial. Read More

News / Online

Expedia’s Kern: Focus is now on faster growth fueled by years of tech work

By Mitra Sorrells | November 2, 2023

Expedia Group posted record revenue and profitability in the third quarter of this year and reiterated full year guidance of double-digit topline growth with margin expansion. Read More

From Our Partners / Technology

Key strategies for airlines to achieve offer optimization

By PhocusWire | November 1, 2023

Sabre vice president of product management for retail intelligence and revenue optimization Bhaskara Guntreddy explains why offer optimization is so difficult to achieve and offers concrete tips... Read More

News / Startups

SEO Travel sets up accelerator for SME businesses

By Linda Fox | October 27, 2023

The eight-week Travel Growth Accelerator program is looking to recruit 10 small- to medium-sized businesses. Read More

News / Distribution

Marriott-Rappi partnership goes live, signals new opportunities for customer acquisition

By Mitra Sorrells | October 24, 2023

The partnership is launching in Mexico with plans to expand to Colombia in November and early next year to the other Latin America countries where Rappi operates. Read More

Opinion / Online

How AI can help travel brands hit the mark with digital marketing

By Michele Nemschoff – Persado | October 20, 2023

With a little technology help, travel and hospitality brands can make the most of the travel boom and create a digital experience that drives customer conversion, loyalty and revenue. Read More

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