Opinion

 alt="Mending the data disconnect between green certifications, hotels and consumers"  title="Mending the data disconnect between green certifications, hotels and consumers"
Opinion / Technology
Mending the data disconnect between green certifications, hotels and consumers
By Frederik Steensgaard – BeCause | October 9, 2023
Hospitality can become a greener industry with a technology platform that more efficiently maps and communicates sustainability efforts to certification criteria, frameworks and standards.  ... Read More
 alt="Travel SEO in the world of AI “answer engines”"  title="Travel SEO in the world of AI “answer engines”"
Opinion / Technology
Travel SEO in the world of AI “answer engines”
By Matthew Barker - Horizon Guides | September 29, 2023
After years of being cut out of the SEO action, is it wishful thinking to wonder if there’s a potential golden age for expert human-created content, provided it truly adds original perspectives and new knowledge to the world? ... Read More
 alt="World Tourism Day highlights need for sustainable destination strategies"  title="World Tourism Day highlights need for sustainable destination strategies"
Opinion / Online
World Tourism Day highlights need for sustainable destination strategies
By Richard Black – Sojern | September 25, 2023
Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come.... Read More
 alt="How long before airlines grasp the potential of resale marketplaces?"  title="How long before airlines grasp the potential of resale marketplaces?"
Opinion / Online
How long before airlines grasp the potential of resale marketplaces?
By Gilles de Richemond – Fairlyne | September 22, 2023
Like retailers before them, airlines have been reluctant to embrace resale options — even though they could reap even greater benefits than retailers by embracing their secondary market.  ... Read More
 alt="State of startup fundraising: Do you need venture capital?"  title="State of startup fundraising: Do you need venture capital?"
Opinion / Startups
State of startup fundraising: Do you need venture capital?
By Cara Whitehill – Unlock Advisors | September 18, 2023
During a tough year for travel startups, investor and advisor Cara Whitehill offers insight into multiple routes to fundraising success.... Read More
 alt="9 months into the GPT Era, what has travel learned?"  title="9 months into the GPT Era, what has travel learned?"
Opinion / Technology
9 months into the GPT Era, what has travel learned?
By Gilad Berenstein – Brook Bay Capital | September 13, 2023
  Travel tech investor and entrepreneur Gilad Berenstein shares his three main takeaways in the first year of generative AI’s widespread use in travel and other sectors.  ... Read More
 alt="As robotaxis start offering airport transfers, will OTAs be left behind?"  title="As robotaxis start offering airport transfers, will OTAs be left behind?"
News / Online
As robotaxis start offering airport transfers, will OTAs be left behind?
By Alex Bainbridge - Autoura | September 6, 2023
Autonomous vehicles are transforming the transportation sector, potentially disrupting airport transfer services and posing challenges to OTAs.... Read More
 alt="Automation, innovation, ChatGPT: The future for travel agents"  title="Automation, innovation, ChatGPT: The future for travel agents"
Opinion / Technology
Automation, innovation, ChatGPT: The future for travel agents
By Michele Fitzpatrick – Eviivo | September 1, 2023
Travel agents of all types are using automation and other tech innovations to transform how they work with clients.... Read More
 alt="How the digital guest journey is unlocking the next era of hospitality"  title="How the digital guest journey is unlocking the next era of hospitality"
News / Technology
How the digital guest journey is unlocking the next era of hospitality
By Harman Singh Narula – Canary Technologies | August 28, 2023
Leading hotels, hospitality brands and management groups are turning to technology solutions to help create more personalized guest-staff interactions, automate rote administrative processes, improve data security and boost revenue.... Read More
 alt="AI, the customer journey and the future of travel insurance"  title="AI, the customer journey and the future of travel insurance"
Opinion / Technology
AI, the customer journey and the future of travel insurance
By Sasha Gainullin – Battleface | August 25, 2023
Artificial intelligence and machine learning present huge opportunities to reshape how the travel insurance industry operates.... Read More
 alt="Data strategies for CVBs in a cookieless future"  title="Data strategies for CVBs in a cookieless future"
Opinion / Technology
Data strategies for CVBs in a cookieless future
By Michael Skladony – Semcasting | August 21, 2023
As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively.  ... Read More
 alt="Transforming brand loyalty into brand love"  title="Transforming brand loyalty into brand love"
Opinion / Online
Transforming brand loyalty into brand love
By Tim Davis – Pace Dimensions | August 18, 2023
How hotel businesses in this volatile market can evolve their loyalty programs to build brand preference and affinity.  ... Read More
 alt="Power of data and analytics in tackling travel disruption"  title="Power of data and analytics in tackling travel disruption"
Opinion / Online
Power of data and analytics in tackling travel disruption
By Emily Weiss – Accenture | August 16, 2023
To prepare for disruption, airlines and airports can put innovative data and “applied intelligence” assets to use, unlocking significant value and driving the next level of performance.... Read More
 alt="Supporting sustainability in travel loyalty"  title="Supporting sustainability in travel loyalty"
Opinion / Online
Supporting sustainability in travel loyalty
By Kenneth Purcell – iSeatz | August 14, 2023
Sustainability-related rewards align with members’ values. But travel loyalty programs need the technological wherewithal to offer them.  ... Read More
 alt="Tech's answer to the new world of hospitality platforms"  title="Tech's answer to the new world of hospitality platforms"
Opinion / Technology
Tech's answer to the new world of hospitality platforms
By Martin Reichenbach – Apaleo | August 11, 2023
As hospitality businesses diversify like never before, it’s clear that status quo for hospitality platforms is a thing of the past, opening the doors to a world of possibilities.  ... Read More