Research

News / Online

How to capture Gen Z travelers’ interest on social media

By Morgan Hines | November 14, 2023

Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More

News / Online

Will these 5 U.S. consumer trends continue into 2024?

By Phocuswright Research | November 13, 2023

Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent behavior and travel sentiment in the post-pandemic environment. Read More

News / Online

Google: Asia Pacific leads in travel resurgence

By Arvindh Yuvaraj – Web in Travel | October 16, 2023

Recent search interest in APAC is not only above 2019 levels but shows consistent growth in both international and domestic travel, according to Google's Hermione Joye, who spoke at WiT Singapore 2023. Read More

News / Online

Instagram moments boosting importance of travel experiences

By Derek Catron | October 5, 2023

While experiences continue to gain importance in travel planning, factors such as limited online supply, weather and fixed pricing create disincentives to book far in advance. Read More

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Bookings for vacation rentals in Asia are on the rise

By Morgan Hines | September 26, 2023

Trip101 reports that vacation rental bookings jumped 84% in Asia from 2022 to 2023 with stay length also increasing. Read More

News / Online

4 things to know about the future of the U.S. OTA market

By Phocuswright Research | September 25, 2023

The U.S. travel market continued its stellar recovery in 2022, with total gross bookings of $422.2 billion, an increase of 51% over the prior year. Read More

News / Online

Will EU’s drive to regulate STRs lead to more data-driven policies?

By Derek Catron | September 13, 2023

A new report from eu travel tech shows how the greater availability of data could lead to more targeted measures on short-term rentals in Europe. Read More

News / Online

Business travel rebounding: Expected $1.8T spend by 2027

By Morgan Hines | August 15, 2023

Global business travel is expected to have an accelerated recovery, according to a new report from the Global Business Travel Association and Visa. Read More

News / Online

Viator accounted for nearly half of Tripadvisor’s revenue in Q2

By Mitra Sorrells | August 2, 2023

Viator's revenue was up 59% in Q2 this year compared with 2022 and is now nearly on par with revenue from the Tripadvisor Core segment, which includes its flagship metasearch. Read More

News / Online

Want green travel? Add competition to high-speed rail lines

By Derek Catron | July 20, 2023

A report from SilverRail shows a surge in rail use on high-speed routes where there is increased competition to hold down costs. Read More

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Travel’s top TV ads reflect surge in demand

By Derek Catron | July 14, 2023

EDO measured online consumer engagement to uncover the $1.2 trillion travel industry’s most effective advertisers, creatives and media environments from the past year. Read More

News / Online

Travel loyalties shaped by age, airline punctuality, survey finds

By Derek Catron | June 1, 2023

The latest survey from OAG shows baby boomers are the most brand loyal while Gen Z stands out as the most cost-conscious. Read More

News / Distribution

4 things to know about the future of the U.S. hotel market

By Phocuswright Research | May 26, 2023

High demand lifted average daily rates and occupancy, leading to a record-breaking 2022 for the U.S. hotel and lodging market as room revenue swept past pre-pandemic highs. Read More

News / Online

Is pent-up travel demand at an end? It depends

By Johanna Jainchill – Travel Weekly | May 24, 2023

Analyses from Mastercard and Bank of America found the answer varies by travel segment and could depend on the labor market and other factors. Read More

News / Online

5 things to know about the travel experiences market

By Phocuswright Research | May 19, 2023

Travel experiences remain highly popular, but changing regulation, policy and consumer demands in challenging environments have reshaped the market. Read More

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