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News
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Technology
The effective use of data in travel marketing
By PhocusWire
|
November 30, 2023
Demi Horvat of AirDNA and Kurt Weinsheimer of Sojern speak at The Phocuswright Conference about how travel data informs better decision-making.
Read More
News
/
Technology
Destinations weigh up impact of AI
By Linda Fox
|
November 20, 2023
Sojern's State of Destination Marketing 2024 revealed that 49% of destination marketing organizations are expecting a significant impact from AI.
Read More
Opinion
/
Online
World Tourism Day highlights need for sustainable destination strategies
By Richard Black – Sojern
|
September 25, 2023
Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come.
Read More
News
/
Online
Sojern expands travel marketing platform with acquisition of VenueLytics
By Mitra Sorrells
|
July 11, 2023
VenueLytics provides guest experience and data analytics tools to improve guest satisfaction and loyalty, increase direct bookings and drive ancillary revenue.
Read More
News
/
Online
Phocuswright inducts Ellen Keszler, Kathleen Misunas into Hall of Fame
By PhocusWire
|
November 22, 2022
Phocuswright created the Hall of Fame in 2018 to honor individuals who have played an instrumental role in shaping the travel industry.
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News
/
Online
Destinations tap data to lure visitors amid travel comeback
By Kathryn Walson
|
October 31, 2022
Destination marketers have access to more data sources and more granular detail than they’ve ever had before.
Read More
Opinion
/
Online
How destinations can help travelers live their values
By Richard Black - Sojern
|
October 21, 2022
In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings.
Read More
News
/
Technology
Sojern partners with GauVendi to drive direct accommodation bookings
By Jill Menze
|
October 21, 2022
Sojern says GauVendi’s new retail philosophy and proprietary technology support its efforts to drive direct and instant sales.
Read More
News
/
Technology
Travel brands laser in on mobile experience in India
By Kathryn Walson
|
October 10, 2022
An ever-growing number of consumers in India are making purchases through mobile platforms. This trend is leading travel brands to heighten their focus on mobile.
Read More
Opinion
/
Online
A tactical approach to a cookieless travel campaign
By Kurt Weinsheimer - Sojern
|
June 7, 2022
By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings.
Read More
Opinion
/
Online
How to increase bookings in a cookieless world
By Kurt Weinsheimer - Sojern
|
May 24, 2022
Marketers must not only capture first-party data in a cookieless world but also activate it.
Read More
Opinion
/
Online
The third-party cookie is crumbling - now what?
By Kurt Weinsheimer - Sojern
|
May 12, 2022
When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing
Read More
Opinion
/
Online
How “always on” strategies enable travel marketers to beat seasonality blues
By Noreen Henry - Sojern
|
January 31, 2022
An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year.
Read More
Opinion
/
Online
Travel marketers must focus on the new customer-first experience
By Kurt Weinsheimer - Sojern
|
December 14, 2021
Sojern’s chief solutions officer outlines three strategies travel marketers can use to entice consumers to book now and into the future.
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News
/
Online
The state of digital advertising in travel
By Jill Menze
|
August 24, 2021
A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech.
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Why travel’s experiences sector isn’t likely to operate like others
News
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Distribution
Travelport boosts balance sheet with $570 million investment
Opinion
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Technology
Travel predictions: Breaking down walls, AI and revenue optimization
News
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Distribution
AmTrav's Klee on saving third-party air distribution in business travel
News
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Startups
Presenting the Hot 25 Travel Startups for 2024
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Phocuswright Europe 2024
Event
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Online
The year in review and the year ahead presented by Phocuswright, PhocusWire and Miles Partnership
Interview
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BabyQuip - Launch pitch at The Phocuswright Conference 2023
News
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Hotels.com co-founder Bob Diener talks exits and opportunities
Opinion
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Online
Travelers, airlines want sustainability; standards will help
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