Headquarters: Munich, Germany
CEO: Julien Collet
Website: BookingData
Founding date: 2021
Investment: €600,000
BookingData empowers third-party ancillary partners to present private, highly targeted ancillary offers directly to selected airline traveler profiles. Thus, increasing conversion and improving airline profitability.
Even with substantial spending on hotel stays and car rentals — often equating to or surpassing flight ticket expenses — the sale of third-party ancillaries through airlines stays is notably minimal, mainly through online travel agency links. Airlines, pivotal to starting the booking journey, are unequivocally dissatisfied with the minimal conversions and untapped revenue potential in the current scenario.
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Strategic goals for 2024
Navigating
a pivotal challenge in the travel sector, BookingData has created a platform
that seamlessly allows hotels and car rentals to connect directly with arriving
airline travelers. Our platform empowers third-party ancillary partners to
deliver exclusive offers to a curated selection of traveler profiles,
optimizing conversion opportunities for airlines and providing a direct,
lucrative channel for accommodations and transport rentals.
Embarking
on 2024, our focus sharpens on scaling this revolutionary model by fortifying partnerships
with airlines and loyalty programs, and simultaneously expanding collaborations
with third-party providers.
Lessons learned since founding
When
collaborating with airline partners or ancillary partners, prioritizing
long-term relationship building and mutual benefits is crucial. We diligently
ensure that all stakeholders comprehend our value proposition, aiming to secure
them as partners as early as possible in the process.